QOM - Marketing & Growth Systems
When I joined Quality of Mind, the business already had valuable content and an established YouTube audience of more than 11,000 subscribers. However, its marketing ecosystem wasn't designed to convert attention into leads.
Category
Marketing Growth Management
Client
Quality of Mind
Date
As Marketing & Growth Manager for Quality of Mind, I built lead capture and email automation, developed a cross-platform content system, optimized YouTube content, and managed Meta Ads. Publishing increased from 30 to 55+ posts per month, while impressions grew 118% and interactions 305% during the strongest optimization period. I also analyzed the quiz funnel, which achieved a 79% completion rate, and used performance data to shape the content and marketing strategy.
