Ultimate Business Development - Building an Evergreen Launch System for a $3K Business Development Program

For Ultimate Business Development, I’m building the launch infrastructure for Lee Zohlman’s $3,000 business coaching program, centered around an evergreen webinar funnel. I created a centralized Notion launch dashboard containing the launch brief, deliverables, timelines, assets, and project links; wrote the core copy across the website, emails, webinar script, and launch materials; developed the initial social media content; and am setting up Kajabi from scratch to manage the webinar funnel, offers, checkout, and automations. Once the system is ready, I’ll launch and optimize Meta Ads to drive qualified prospects into the evergreen webinar. The project combines launch planning, copywriting, funnel development, Kajabi implementation, content, and paid acquisition into one end-to-end launch system.