Maitha Inc.- Building a Sales Funnel & Marketing Automation System for an Online Coaching Business

For Martha Inc., I built the technical infrastructure for launching three digital offers, including three sales pages, checkout experiences, and a waitlist landing page in Kajabi. I connected ManyChat, Zapier, and Kajabi to automate lead capture, email collection, tagging, segmentation, and follow-up, while setting up automated journeys for purchases, waitlists, and lead nurturing. I also integrated six free resources into the system so each opt-in triggered the correct tags and email sequence, and updated existing PDF lead magnets with links to relevant offers. The result was a connected funnel that moved leads from social media and free resources into Kajabi, email nurturing, and ultimately the client's paid offers with less manual intervention.